Dr. Tamsila Naeem, Dr. Hassan Shakeel Shah, and Misbah Tasneem. “A Study of Application of AIDA Model on Pakistani Advertisements”. INTERNATIONAL JOURNAL OF ISLAMIC STUDIES & CULTURE 3, no. 3 (September 30, 2023): 24–34. Accessed December 22, 2024. https://ijisc.com.pk/index.php/IJISC/article/view/635.